Document Details

Document Type : Article In Journal 
Document Title :
Parents’ Attitudes Toward Television Advertising to Children: An Applied Study in Riyadh city
اتجاهات الوالدين نحو الإعلانات التلفزيونية الموجهة للأطفال : دراسة ميدانية في مدينة الرياض
 
Subject : Business Administration 
Document Language : Arabic 
Abstract : The major purposes of this research are twofold: 1- to measure parents’ attitudes toward television advertising to children; and 2- to test some hypotheses concerning the expected relationships between parents’ attitudes and their demographic characteristics. Four hundred and five questionnaires were subjected to statistical analysis. The study reported important findings, some of which were : 1. parents have positive as well as negative attitudes toward television advertising to children in Saudi Arabia; 2. parents believe that most of foods and drinks as well as fast food advertisements don’t provide useful information, and more than half of foods and drinks advertisements are deceptive; 3. there are no significant differences between parents’ attitudes and their income and educational levels, however, the mothers were found to hold more negative attitudes toward children advertising than those held by fathers. The study reported some conclusions and recommendations on the basis of those findings. 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 16 
Issue Number : 2 
Publishing Year : 1423 AH
2002 AD 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
أحمد عبدالله المطوع AHMED ABDULLAH AL-MUTAWAResearcher  

Files

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 21808.pdf pdf 

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