Document Details

Document Type : Article In Journal 
Document Title :
Utilization of Product Life Cycle in Determination of the Development and Promotion Strategy for the Chemical Detergents Companies in Jordan: Field study
استخدام دورة حياة السلعة في تحديد استراتيجية التطوير والترويج لشركات المنظفات الكيماوية في الأردن(دراسة ميدانية)
 
Subject : Business Administration 
Document Language : Arabic 
Abstract : This study aims at proving the existence of the product life cycle, to know the practical actuality of the product life cycle concept, and the benefiting extent of this concept in defining the two strategies of product development and promotion, in addition to knowing the extent of the difference in the two strategies referrd to above through the stages of the product life cycle of the chemical detergents companies in Jordan. This study is based on primary data, collected through a questionnaire given to the managers of marketing and sales of the chemical detergents companies, who are responsible for marketing the trade mark of hair shampoo in Jordan. The following results are reached: Hair shampoo trade marks pass through a series of stages during their market life: introduction stage –growth stage-maturity stage and decline stage. The growth average of the sales and profits of these trade marks vary form one stage to another during their market lives. The traditional shape of the product life cycle curve clearly appears for most of trade marks, where as, some of them take other shapes such as: stable maturity, cycle and a half cycle , and rapid decline. The Chemical detergents companies in Jordan use the concept of product life cycle in setting up and specifying the two strategies of the product development and promotion, and each stage of the trade mark life cycle has its own appropriate marketing strategy. 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 16 
Issue Number : 1 
Publishing Year : 1423 AH
2002 AD 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
واثق شاكر رامزWATHEK SHAKER RAMIZ AND KHLEEF AHMED Al- KHAWALDEHResearcher  
خليف أحمد الخوالدة KHLEEF AHMED Al-KHAWALDEHResearcher  

Files

File NameTypeDescription
 21803.pdf pdf 

Back To Researches Page