Document Details

Document Type : Article In Journal 
Document Title :
The Influence of Environmental Factors on Globalizing Marketing Strategy of Jordanian Companies in International Markets
تأثير الخصائص البيئية في عولمة الإستراتيجية التسويقية للشركات الأردنية في الأسواق الدولية : دراسة ميدانية
 
Subject : Business Administration 
Document Language : Arabic 
Abstract : This research is concerned with the influence of globalization of markets on formulating the marketing strategy by Jordanian companies for international markets. The study tries to investigate the influence of environmental factors, company characteristics and foreign markets conditions on the strategic pattern - standardization or adaptation- which is (are) preferred by Jordanian companies for designing international marketing strategy. This research depends mainly on primary data that is collected by questionnaire survey, covered managers who are responsible for marketing Jordanian products in the international markets. By applying descriptive statistics (frequencies and means), T-test, and stepwise multiple regression to analyze the data, the results support the study hypotheses. Significant relationship has been found between all environmental factors and the preference of Jordanian companies for standardizing their international marketing strategies 
ISSN : 1319-0997 
Journal Name : Economics and Administration Journal 
Volume : 20 
Issue Number : 2 
Publishing Year : 1427 AH
2006 AD 
Article Type : Article 
Added Date : Sunday, October 11, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
واثق شاكر محمود رامزWathek S. RamezResearcher  

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