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Document Details
Document Type
:
Article In Journal
Document Title
:
The Influence of Environmental Factors on Globalizing Marketing Strategy of Jordanian Companies in International Markets
تأثير الخصائص البيئية في عولمة الإستراتيجية التسويقية للشركات الأردنية في الأسواق الدولية : دراسة ميدانية
Subject
:
Business Administration
Document Language
:
Arabic
Abstract
:
This research is concerned with the influence of globalization of markets on formulating the marketing strategy by Jordanian companies for international markets. The study tries to investigate the influence of environmental factors, company characteristics and foreign markets conditions on the strategic pattern - standardization or adaptation- which is (are) preferred by Jordanian companies for designing international marketing strategy. This research depends mainly on primary data that is collected by questionnaire survey, covered managers who are responsible for marketing Jordanian products in the international markets. By applying descriptive statistics (frequencies and means), T-test, and stepwise multiple regression to analyze the data, the results support the study hypotheses. Significant relationship has been found between all environmental factors and the preference of Jordanian companies for standardizing their international marketing strategies
ISSN
:
1319-0997
Journal Name
:
Economics and Administration Journal
Volume
:
20
Issue Number
:
2
Publishing Year
:
1427 AH
2006 AD
Article Type
:
Article
Added Date
:
Sunday, October 11, 2009
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
واثق شاكر محمود رامز
Wathek S. Ramez
Researcher
Files
File Name
Type
Description
21719.pdf
pdf
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